Ranbir

100 Followers. 100 Lessons

7 min read

🪴

I just hit 100 followers.

Here are 100 lessons I would teach my zero-follower self:

  • Followers are a lagging indicator of your success
  • Write down 1 important task, get it done & cross it out. Repeat
  • Drink more water
  • Those hours you spent brainstorming a niche could’ve been spent writing & shipping
  • Write down your wins. You’ll need to draw from them sooner than you think.
  • If you worry about your boss finding out about your Twitter account, you’re either living a lie online or at work. Figure out which & address it
  • It’s not clickbait if you back it up @Nicolascole77
  • Niches are meant to be iterated.
    • Here are my past iterations:
      • Middle Manager
      • The Networker
      • Content Operations
      • Digital Writing Coach
      • Ranbir Singh
  • Nuance doesn’t scale @jackbutcher
  • Evergreen content compounds. Timely content gets attention. Use both.
  • The more you engage & tweet, the faster you grow. This is as true as the laws of physics.
  • Writing is the highest leverage activity.
  • Notion is a procrastination system disguised as a productivity system.
  • Your hooks should illicit an extraordinary reaction. If they go ‘meh’ they scroll.
  • Twitter is just psychology at scale @thekierandrew
  • High-growth days are followed immediately by low-growth days
  • Identifying ideas & writing them down throughout the day is a 6th sense
  • The Novelty Paradox: No idea is new but we’re all unique
  • Aim for something bigger than starting a Twitter growth course
  • Doing > Writing > Talking > Thinking
  • Don’t solely tweet about tweeting. That gets old fast.
  • Don’t set goals. Embody an identity & ask ‘what would they do?’
  • You have a maximum of 80 years left to live. Act like it.
  • Balance depth & width
  • No matter how high-brow of a writer you think you are, you need to write ‘likebait’ to reach people
  • Antisocial writers are bad writers. The best writing comes from social experience
  • Tweet 80% growth, 10% authority & 10% personality
  • Picking a sick domain name is an excellent hack to start a business idea
  • Write down every question you’re asked online & see what patterns emerge
  • Learn the Decoy Effect before you price any offer
  • Most people have 3,000 unread emails & no to-do list. Help them.
  • Don’t hate the player, play the game
  • Make decisions easy for busy people & you will win @perell
  • Positive Feedback loops are powerful or dangerous (depending on the input)
  • A lot of things are considered true only because everyone considers them true
  • Nobody cares about anything you do. This should be freeing
  • There’s an optimal level of stress. And it isn’t zero.
  • Do things that don’t scale @paulg
  • Experiments aren’t meant to succeed. They’re meant to gather data.
  • You don’t pick a niche just like you don’t pick a passion. They’re both discovered through exploration
  • You need to pick an audience whose problems you don’t mind living in all day long
  • You want to read minds and make them think ‘how did he know I was thinking that?’
  • The more you know, the more you realize you don’t know.
  • You never ‘get there.’ You become the newest member of a different club @alexhormozi
  • Read the oldest work in your field (I’m talking 1800s here)
  • Send 1 cold DM a day
  • Exciting events only make up 10% of your life. Focus on getting the mundane things right to live a good one.
  • Give People What They Want, So You Can Give Them What They Need @alexhormozi
  • Having a stable job is underrated on Twitter & overrated off Twitter
  • If you can turn it into a video game, you’ll win at it over time
  • If you’re skilled in English, you have a global competitive advantage
  • Nobody’s listening until you can prove credibility
  • Say the same thing 1,000 different ways. It won’t click for some people until #963
  • Your environment determines your destiny more than you’d like to admit
  • If you read a landing page & buy the product, handcopy every word of it to learn why
  • Lean into embarrassment to accelerate growth
  • Some problems call for surgery, and some just call for a triage nurse
  • If you look forward to Mondays, you should be grateful
  • Make sure you’re not fooling yourself
  • If something can’t be quantified, it doesn’t mean it isn’t important
  • Middle managers get a bad rap
  • Think about what you want your ideal life to be & then write your way towards it
  • Twitter & OnlyFans both allow you to create content while naked
  • Do what feels like play to you but feels like work to others @naval
  • Being a politician is hard because anytime you speak you need to try to appeal to both 33-year-old me and my 80-year-old uncle
  • On a related note, If you’re talking to everyone, you’re talking to no one
  • Journaling is the closest thing to time travel we have
  • Solve your own problems & should people how you did it. That’s all you need to do to succeed on Twitter @thedankoe
  • Personal website > paper resume
  • Storytelling is just writing about change over time
  • Failure is more compelling than success
  • Build a swipe file
  • Most truth facts can be paired with equally true yet contradictory facts
  • If you can’t explain something to a 5-year-old, you are not a master
  • I wrote most of this thread by browsing my 2nd brain in Obsidian for ideas I’ve captured & written. It’s only after a year of this habit that I’m feeling the true compounding benefit
  • The internet is simultaneously centralizing and decentralizing. Elite creators win consistently yet new niche creators are born everyday @perell
  • The only true test of intelligence is if you get what you want out of life
  • The perfect business: “Something that costs a penny, can sell for a dollar and is habit forming.” @alexhormozi
  • You’re not ‘buying time.’ You are only reallocating it
  • Offers are a waste of time at <100 followers. Just tweet & engage.
  • Do your potential audience a favour & build a good bio (pic, copy, banner)
  • Ask people to R/T & follow at the end of a thread. It actually helps
  • Wake up at the same time everyday
  • Most Twitter advice is for 21 year-olds. Adjust accordingly to your life stage
  • You’re special enough to have something to write about, but not special enough that the rules of hard work don’t apply to you
  • Having enough is a rebellious act
  • The only Personal Finance advice you need could fit on an index card, but fintwit can turn that into years of content. Learn from that
  • Make your daily habits frictionless enough to continue on vacation. Vacations are habit killers
  • Don’t follow anyone’s advice to the letter. You are meant to apply it to your situation. That’s the whole point of this
  • Spend some time writing out your backstory in a compelling way. This will help you position yourself to your audience
  • Get used to asking & answering the ‘big questions’ (meaning of life, core values) You’ll need these solid as you get older
  • Being Good at Something Doesn’t Mean You Can or should Do it as a Business
  • A zettelkasten requires years of effort before it pays off
  • Take your notebook everywhere so you can take notes everywhere
  • Don’t be tempted by simple answers to complex problems (even though they do make for good tweets)
  • Your journal is for yourself. Your tweets are for your audience

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