Created: 2022-05-29 12:40 Edited: By: Dickie Bush Tags: book
Select Excerpts:
- I’m a digital writer, not a legacy writer, but I’m most importantly, a writer
The 10 Problems:
- Distractions
- Over-editing
- Perfectionism
- Procrastination - The secret to writing is to train and nurture your Daily Writing Habit.
- Self-confidence
- Generating ideas
- Impostor syndrome
- Writing consistently
- Choosing a platform
- Finding time to write
The Digital Writer Mindset:
- rapid feedback loops
- build your audience as you write
- scaling yourself
- immortalizing your insights
- attracting opportunities
- clarifying your thoughts
- building a library of content
- treat your writing like a start-up
- make small bets
- listen to the data
- repeat what works
The Endless Idea Generator:
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Pick 3 audiences
- general audience i.e. personal finance
- niche audience i.e. pers fin for new moms
- industry audience i.e. how pers fin will change in 20 years - Step 1: The Topic
- What are you writing about?
- What specifically?
- V1: I want to write about money
- V2: “I want to write about investing money.”
- V3: “I want to write about investing money in your 20s.”
- V4: “I want to write about investing money in your 20s so you can buy your first rental property in your 30s. - Step 2: The Credibility
- I’m the expert
- I’m curating the experts
- I’m just speaking from personal experience - Step 3: The 4A Paths
- Actionable (here’s how)
- Analytical (here are the numbers)
- Aspirational (yes, you can)
- Anthropological (here’s why)
- pick 1 direction - Step 4: The Approach
- How To
- Lessons Learned
- Mistakes
- Quotes
- Ways
- Tools
- Trends
- Stats
- Reasons
- Examples
- Moments
- Keep your subheadings consistent with your Approach
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These 4 steps create the Idea Generator
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Write for both General and Niche audiences with different posts:
- General: Introduces new potential readers to your category.
- Niche: Engages current readers in your category.
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To make things more niche:
- name the audience
- name the outcome
- name the process
Step 3: Headlines
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before readers click they read:
- who is this for?
- what is this about?
- why should they read it? what are you promising and what do they get in exchange
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The 5 pieces of every headline:
- How Many? (“8 tips”)
- What?
- Who?
- Feel
- Outcome/The Promise
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The Curiosity Gap
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