In the Twittersphere, I’ve consistently rebranded my account every 1-2 months. This niche-hopping could be considered indecisiveness. I think of it as Seeking emergence through tweeting, or in a more fun sense, I consider it clothes shopping.
I’m trying on different niches to see which one fits best. When I find the right one, I’ve buying 10 versions of it like Steve Jobs sweaters.